Sales & Marketing
Cost per Acquisition Calculator
Calculate cost per acquisition for hotel and restaurant operations.
ROAS Calculator
Use this tool to review roas with a consistent period, denominator, and operating rule.
- No login required
- Save in this browser
- Optional account sync
- Built for hotel operators
Formula
How this calculator works
This formula converts source operating values into roas for quick review.
ROAS = Attributed Revenue ÷ Ad Spend
Context
Why this metric matters
Some teams use room revenue only; others use total guest value. ROAS ignores fulfillment and distribution costs, so pair with net metrics.
Hotel insight
Industry context
- Some teams use room revenue only; others use total guest value. ROAS ignores fulfillment and distribution costs, so pair with net metrics.
- Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
Operational notes
Before you act on the number
- $45,000 attributed revenue ÷ $9,000 spend = 5.0x
- Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
- Use this result as an operating guide and review it with the supporting business context.