Sales & Marketing
Cost per Acquisition Calculator
Calculate cost per acquisition for hotel and restaurant operations.
Booking Engine Conversion Rate Calculator
Use this tool to review booking engine conversion rate with a consistent period, denominator, and operating rule.
- No login required
- Save in this browser
- Optional account sync
- Built for hotel operators
Formula
How this calculator works
This formula converts source operating values into booking engine conversion rate for quick review.
Booking Engine Conversion Rate = (Completed Reservations ÷ Booking Engine Starts or Visitors) × 100
Context
Why this metric matters
booking platform and direct-channel benchmarking tools often separate website conversion from booking-engine conversion to isolate funnel friction.
Hotel insight
Industry context
- booking platform and direct-channel benchmarking tools often separate website conversion from booking-engine conversion to isolate funnel friction.
- Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
Operational notes
Before you act on the number
- 180 bookings ÷ 900 booking-engine users × 100 = 20.0%
- Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
- Use this result as an operating guide and review it with the supporting business context.