Sales & Marketing
Cost per Acquisition Calculator
Calculate cost per acquisition for hotel and restaurant operations.
Revenue per Acquisition Calculator
Use this tool to review revenue per acquisition with a consistent period, denominator, and operating rule.
- No login required
- Save in this browser
- Optional account sync
- Built for hotel operators
Formula
How this calculator works
This formula converts source operating values into revenue per acquisition for quick review.
Marketing RPA = Attributed Revenue ÷ Number of Acquired Guests/Bookings
Context
Why this metric matters
booking platform highlights RPA as a better quality measure than CPA alone. Can be paired with CLV for repeat-guest impact.
Hotel insight
Industry context
- booking platform highlights RPA as a better quality measure than CPA alone. Can be paired with CLV for repeat-guest impact.
- Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
Operational notes
Before you act on the number
- $54,000 ÷ 120 bookings = $450 per booking
- Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
- Use this result as an operating guide and review it with the supporting business context.