Sales & Marketing
Direct Booking Ratio Calculator
Calculate direct booking ratio for hotel and restaurant operations.
Use this tool to review ota share percentage with a consistent period, denominator, and operating rule.
This formula converts source operating values into ota share percentage for quick review.
OTA Share % = (OTA Bookings or OTA Revenue ÷ Total Bookings or Revenue) × 100
Track by revenue and net revenue if commissions vary materially across OTAs.