Sales & Marketing
OTA Share Percentage Calculator
Calculate ota share percentage for hotel and restaurant operations.
Direct Booking Ratio Calculator
Use this tool to review direct booking ratio with a consistent period, denominator, and operating rule.
- No login required
- Save in this browser
- Optional account sync
- Built for hotel operators
Formula
How this calculator works
This formula converts source operating values into direct booking ratio for quick review.
Direct Booking Ratio = (Direct Bookings ÷ Total Bookings) × 100
Context
Why this metric matters
Can be measured by bookings, room-nights, or revenue. Revenue-based ratio is usually better for commercial decisions.
Hotel insight
Industry context
- Can be measured by bookings, room-nights, or revenue. Revenue-based ratio is usually better for commercial decisions.
- Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
Operational notes
Before you act on the number
- 420 direct bookings ÷ 1,000 total bookings × 100 = 42.0%
- Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
- Use this result as an operating guide and review it with the supporting business context.