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Sales & Marketing

Marketing ROI Calculator

Use this tool to review marketing roi with a consistent period, denominator, and operating rule.

  • No login required
  • Save in this browser
  • Optional account sync
  • Built for hotel operators
Inputs

Enter your figures

Run the calculator anonymously, then save the result in this browser or sync it to your account after sign-in.

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Formula

How this calculator works

This formula converts source operating values into marketing roi for quick review.

Marketing ROI = ((Attributed Profit − Marketing Spend) ÷ Marketing Spend) × 100
Context

Why this metric matters

More profit-aware than ROAS. Requires estimating attributable contribution profit, not just revenue.

Hotel insight

Industry context

  • More profit-aware than ROAS. Requires estimating attributable contribution profit, not just revenue.
  • Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
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Operational notes

Before you act on the number

  • (($18,000 − $9,000) ÷ $9,000) × 100 = 100.0%
  • Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
  • Use this result as an operating guide and review it with the supporting business context.