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Revenue Management

Room-Night Market Share Calculator

Use this tool to review room-night market share with a consistent period, denominator, and operating rule.

  • No login required
  • Save in this browser
  • Optional account sync
  • Built for hotel operators
Inputs

Enter your figures

Run the calculator anonymously, then save the result in this browser or sync it to your account after sign-in.

Formula

How this calculator works

This formula converts source operating values into room-night market share for quick review.

Demand Share % = Hotel Rooms Sold ÷ Total Comp Set Rooms Sold × 100
Context

Why this metric matters

Compare with fair share to judge over- or under-penetration. Some teams track revenue share instead of room-night share.

Hotel insight

Industry context

  • Compare with fair share to judge over- or under-penetration. Some teams track revenue share instead of room-night share.
  • Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
Operational notes

Before you act on the number

  • 2,700 ÷ 17,280 × 100 = 15.63%
  • Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
  • Use this result as an operating guide and review it with the supporting business context.