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Revenue Management

Revenue per Acquisition Calculator

Use this tool to review revenue per acquisition with a consistent period, denominator, and operating rule.

  • No login required
  • Save in this browser
  • Optional account sync
  • Built for hotel operators
Inputs

Enter your figures

Run the calculator anonymously, then save the result in this browser or sync it to your account after sign-in.

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Formula

How this calculator works

This formula converts source operating values into revenue per acquisition for quick review.

RPA = Attributed Revenue ÷ Number of Acquired Bookings
Context

Why this metric matters

booking platform uses RPA to compare channel quality, not just CPA. Can be room revenue only or total guest revenue.

Hotel insight

Industry context

  • booking platform uses RPA to compare channel quality, not just CPA. Can be room revenue only or total guest revenue.
  • Small changes in denominator rules can move the result, so keep the same reporting basis when comparing periods.
Operational notes

Before you act on the number

  • $45,000 campaign revenue ÷ 150 bookings = $300 per booking
  • Confirm whether internal-use, complimentary, adjustment, or excluded activity should be included before comparing periods.
  • Use this result as an operating guide and review it with the supporting business context.